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What can charities teach businesses?

We’re often being told that charities need to behave more like businesses. Be sharper, quicker on those decisions, not to run away from profit and generally to toughen up and get moving. Yet for all the rhetoric, there are also plenty of learning opportunities out there for companies willing to listen. Knowing the customer When I buy a pair of shoes, I hand over the cash and in return I expect a good service and a good pair of shoes. Simple. However in charity world things are more nuanced. The person providing the cash is a donor. That might be a government department, a trust fund (i.e. another charity), an individual donating directly to the charity or indeed a company. Whoever it is ha

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